Comment-to-DM automation

Turn every comment into a DM with your link

Someone comments your keyword, like GUIDE or PRICE, and gets a DM with your link within seconds, one per person, through Meta's official messaging API. It's built into PostStage on Pro, so there's no second subscription.

14-day Pro trial — No card required — Cancel anytime

Sound familiar?

Why "comment for the link" breaks down without automation.

Links can't go in captions

Instagram doesn't make caption links clickable, so "link in bio" loses people on the way.

Replying by hand doesn't scale

A post that takes off gets hundreds of comments asking for the link, and you can't DM them all yourself.

A second tool for one job

Comment automation usually means another subscription and another login next to your scheduler.

How PostStage's Comment-to-DM works

Purpose-built for the way you actually work.

A keyword, or any comment

Keywords match whole words in any case ("Guide please!" counts, "guidebook" doesn't), in Hindi and with emoji, or reply to every comment. {name} in the DM becomes the commenter's name.

Meta's rules, built in

One DM per person per post, one private reply per comment within 7 days, and about 200 DMs an hour per Instagram account; past that, DMs queue and go out shortly after.

A public reply, if you want one

Post a "Check your DMs" reply under the comment, rotating between up to 5 wordings so a busy post doesn't look like a bot.

See who got the DM

The post's page shows who got the DM, who is waiting, and anyone who couldn't be messaged, with the plain reason.

Built for your workflow

Part of the Pro plan.

Ask them to follow first

Optional, Instagram only: the first DM has a "Send me the link" button and followers get the link. Meta's spam rules are strict about making people engage to get content, so a warning sits beside the switch; use it with care.

Set it up anywhere

In the Instagram, Facebook and Cross-Post composers, or on a post that's already live.

Official API only

Meta's official messaging API, with no scraping and no browser bots.

Facebook Pages too

It's also built for Facebook Page posts. Instagram is where it has been tested live so far, so start there.

Recommended plan

pro — ₹999/mo

Comment-to-DM is on Pro and Enterprise, with 30 social accounts, 200 posts a month on each and 10 team seats.

No card required. Cancel anytime. Payments processed via Razorpay.

Comment-to-DM: questions answered

Which plan includes Comment-to-DM?

Pro and Enterprise. Pro is ₹999/mo; the pricing page's Comment-to-DM row shows every plan.

How is it different from ManyChat?

It does the comment-to-DM part inside your scheduler. ManyChat Pro starts at $29 a month billed yearly (ManyChat's help articles, checked 6 October 2026) and also offers chatbot flows and broadcasts, which PostStage doesn't.

How many DMs can it send?

About 200 automated DMs an hour per Instagram account, which is Meta's limit. Past that, DMs queue and go out shortly after.

Does it work on Facebook?

It's built for Facebook Page posts too, but Instagram is where it has been verified live so far.

Is it safe for my account?

It uses Meta's official API and follows Meta's rules: one private reply per comment within 7 days, and messages only within 24 hours. The optional follow-first step is the one to use with care.

Let comments send your link

Start free in under 5 minutes. No credit card needed.